Welcome!
Check out the scope of work I do for advertising campaigns that revitalise branding of products and services in travel, hospitality, mass retailing, health and beauty, and many more. My experience in the use of graphic design will deliver The Visible Advantage to your next marketing move. So, take your time, look around, and familiarise yourself with what my team and I can offer. I hope you enjoy my site and take a moment to drop me a line.
Curator's Pick
Concept movie poster for imaginary film.
EXPLORE THE GALLERIES
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Getting the Break graphic design
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Finding My Footing branding
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The Finishing School advertising
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Ordeal by Fire branding graphic design
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On a Roll advertising
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BIO
I am a creative consultant running my own practice and an online store.
My first brush with art was in primary school when my teach drew a village on the black board with triangles and squares. Art became my passion and was my heaven sent school subject as I didn't have to work at it.
Leaving school put me at the proverbial fork in the road where one leads to the fine arts and a life as a starving artist. The other promised instant gratification. All I need do was win hearts and minds for products and services using art as a tool. I became an adman.
I was fortunate to cut my teeth in a leading local ad agency which exposed me to some high profile brands. Then I got a break at an international agency which can be said to be my finishing school where I learned to do things the Madison Avenue way. Soon I had enough confidence to start my own creative hot shop and that's where I am now.
Looking back I have worked in mass communications most of my life, specialising in advertising and brand identity. Accounts I served include regional and global airlines, travel agencies, hotels and restaurants, property developers, mass retailers and consumer goods manufacturers.
In recent years I have rediscovered my first love – a passion for fine arts, in particular, contemporary painting fusing eastern and western media and execution. I also dabble in social activism putting my artistic bent to further use.
Blogs
Videos
Watch the world go by with beer in hand.
Clarke Quay used to be the heart of the island nation’s entrepot trade
from the time of Raffles’ founding of Singapore as a free port 200 years ago.
Today, the stately old buildings that line the banks of the Singapore River have been repurposed as swanky shops, restaurants and night clubs, for jetsetters, local and foreign. The decrepit bumboats, that used to ferry goods and people from ship to shore, have been converted into cruise boats, and now take tourists, sightseeing up and down the river.
The Most Pirated T-Shirt in Singapore... where to buy the original.
The Singapore “Lion City” T-shirt is so awesome that it has been pirated with impunity, and cheap knockoffs are available all over the city especially in the tourist districts. But those in the know have been getting the originals from: https://www.zazzle.com/singapore_lion...
Nanyang The Movie
Based on Nanyang the graphic novel by Tan Choon Hong.
Set in the cataclysmic 19th century in the lands surrounding the South China Sea aka Nanyang, this fast-paced adventure romance brims with hope, intrigue and betrayal threaded into a tender love story of two people destined for each other against impossible odds.
Read the story on Kindle eBook and Paperback available from Amazon.com. advertising
Singapore's Lipsmacking Taste Sensation!
Newly opened "Malaysia Boleh!" Food Court is located at B2 AMK Hub next to Fairprice Xtra. The food is the pick of Malaysian hawker fare and has enough variety to meet most tastes. graphic design branding
Shanghai River Cruise on the Huangpu
The Huangpu River cuts across Shanghai city, dividing it neatly into two. The western sector or Puxi is home to the old walled city and the Bund.
The eastern sector Pudong is a recent development of the last few decades and is the new business district studded with jaw-dropping skyscrapers.
At nightfall the skyline turns into a spectacular fairyland of lights, one of the world's most beautiful. branding
Daily grind driving you up the wall?
(Click CC for subtitles)
So your day in the office didn't turn out as expected. Look what these workers have to put up with on a daily basis. Hauling up lunch many times their own weight vertically up the wall. Now isn't your day in the cubicle a picnic in the park? advertising